Social CRM does not retain any of the tenets of CRM 1.0.
Correct Answer:
Verified
Q18: Companies can use relationship marketing techniques to
Q19: Social CRM means that companies must interact
Q20: Important tools that aid firms in customizing
Q21: What is the difference between push strategies
Q22: Permission marketing dictates that customers will be
Q24: Personalization involves ways that marketers individualize in
Q25: Why are the three pillars of relationship
Q26: Discuss the major principles behind Social CRM
Q27: Customer service occurs only post-purchase when customers
Q28: No matter how good a company may
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