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E marketing Study Set 1

Business

Quiz 9 :

Product: the Online Offer

Quiz 9 :

Product: the Online Offer

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________ is a reflection of the power shift to buyers from sellers.
Free
Multiple Choice
Answer:

Answer:

B

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All of the following are ways in which marketers can integrate hot product ideas for the internet into current product mixes except ________.
Free
Multiple Choice
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Answer:

B

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Good names for a new internet brand should do all of the following except ________.
Free
Multiple Choice
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Answer:

C

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Software viruses that do not replicate, but can damage the computer by opening doors for hackers to enter the computer are known as a ________.
Multiple Choice
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Which of the following is not a desired benefit unique to the Internet?
Multiple Choice
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All of the following are attributes of a good brand name except ________.
Multiple Choice
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Which of the following is not an attribute of value?
Multiple Choice
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________ is a critical component in the value proposition.
Multiple Choice
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Brands are promises to customers. Delivering on this promise ________.
Multiple Choice
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A domain name, or URL, is likely to be made up of ________.
Multiple Choice
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Why might successful brick-and-mortar firms want to use different brand names online and offline?
Multiple Choice
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An idea can be marketed as a product.
True False
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In terms of branding the dot-com crash showed ________.
Multiple Choice
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According to the text, the most important customer benefit that the internet can provide is the capability for ________.
Multiple Choice
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A trademark can be ________.
Multiple Choice
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When Chris Anderson wrote his book, The Long Tail, he posted draft copies on his blog and engaged readers, who then posted comments about the book. This was an example of:
Multiple Choice
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Both ________ and ________ are forms of customization available online.
Multiple Choice
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The term "product" may include such items as the following except ________.
Multiple Choice
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Many companies (producers) benefit from the ideas of their consumers received via all the following except ________.
Multiple Choice
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Marketers deal with five product decisions that comprise its bundle of benefits for meeting customer needs. Which of the following is among these?
Multiple Choice
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