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E marketing Study Set 1

Business

Quiz 2 :

Strategic E-Marketing and Performance Metrics

Quiz 2 :

Strategic E-Marketing and Performance Metrics

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Which of the following is not one of the four appropriate rationales for choosing the objectives of a strategic plan?
Free
Multiple Choice
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Answer:

B

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Regarding customers and business partnerships, e-marketing is capable of improving the overall value propositions by ________.
Free
Multiple Choice
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Answer:

D

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Which of the following is not a viable competitive position for a firm within its given industry?
Free
Multiple Choice
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Answer:

D

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The various levels of organizational commitment to e-business include all of the following, except ________.
Multiple Choice
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Database marketing and customer relationship management (CRM) occur at the ________ of the e-business model.
Multiple Choice
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Which of the following is a goal oriented focus of strategic planning?
Multiple Choice
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The Balanced Scorecard is based on three stakeholder perspectives.
True False
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________ are specific measures designed to evaluate the effectiveness and efficiency of an organization's operations.
Multiple Choice
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Profits and return on investment (ROI) are among the most common metrics used to assess performance from the ________ perspective.
Multiple Choice
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Which of the following is not an activity which is likely to be practiced at the business process level of e-business commitment?
Multiple Choice
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The internal perspective of the Balanced Scorecard gives particular attention to ________.
Multiple Choice
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Content sponsorship, direct selling, and social networking, occur at the ________ of the e-business model.
Multiple Choice
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As one of the social media performance metrics, action metrics could include all of the following except:
Multiple Choice
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Corporate level business strategies that include information technology components, such as internet, digital databases, are known as ________.
Multiple Choice
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________ can be learned from dividing net profits by total assets.
Multiple Choice
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Within the e-business model, e-mail occurs ________.
Multiple Choice
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Which of the following is true about business use of informational technology?
Multiple Choice
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Important elements of value include all of the following except ________.
Multiple Choice
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The four performance areas of the balanced scorecard include all of the following except ________.
Multiple Choice
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Which of the following processes is unlikely to be carried out at the activity level of e-business commitment?
Multiple Choice
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