Which of the following represents a major shift in current marketing practice?
A) From high fixed costs to low fixed costs
B) From mass marketing to individualized marketing
C) From focusing on a small base of customers to focusing on acquiring many new customers
D) All of the above

Question

Quizplus · Accepted Answer

There is a major shift from mass marketing to individualized marketing due to advancements in technology and data analytics, allowing for more personalized customer experiences.

Which of the Following Represents a Major Shift in Current