Four key approaches to segmentation are discussed in the text. Which of the following is NOT one of those approaches?
A) Target segmentation
B) Geographic segmentation
C) Demographic segmentation
D) Psychographic segmentation

Question

Quizplus · Accepted Answer

Target segmentation is not listed among the common approaches to segmentation. The typical approaches include geographic, demographic, and psychographic segmentation.

Four Key Approaches to Segmentation Are Discussed in the Text