Dell Computer offers a variety of desk top, tablet, and laptop computers. One popular product line is Dell's Alienware - built for gamers with high speed processors, enhanced memory and special graphics cards. What marketing principle is Dell utilizing with its Alienware product line?
A) Market segmentation
B) Marketing concept
C) Geographic segmentation
D) Profit-oriented segmentation

Question

Quizplus · Accepted Answer

Dell is utilizing market segmentation by targeting a specific group of consumers (gamers) with unique needs (high speed processors, enhanced memory, and special graphics cards) through its Alienware product line.

Dell Computer Offers a Variety of Desk Top, Tablet, and Laptop