Which of the following is utilized to help managers position products by graphically illustrating consumers' perceptions of competing products within an industry?
A) Positioning map
B) Differentiating map
C) Separation marketing graph
D) Repositioning graph

Question

Quizplus · Accepted Answer

Positioning maps are tools used by marketers to visually display the perceptions of consumers towards a product compared to its competitors, based on various attributes. This helps in understanding how a product is positioned in the market relative to its competitors.

Which of the Following Is Utilized to Help Managers Position