Cadillac has strategically sought to become known as a prestige brand among 30-to 50-year-olds and routinely uses television advertising to showcase the high quality and luxury attributes of the new models. It seeks to use _______ to separate the brand from other U.S. brands and be perceived more similarly to European models such as Audi and BMW.
A) positioning
B) segmentation
C) an undifferentiated marketing approach
D) a concentrated strategy

Question

Quizplus · Accepted Answer

Positioning is the strategy Cadillac is using by aiming to distinguish its brand in the minds of consumers, particularly among 30-to 50-year-olds, as a luxury and high-quality option comparable to European models like Audi and BMW.

Cadillac Has Strategically Sought to Become Known as a Prestige