In recent years, consumers have become increasingly concerned about the use of pesticide and other chemicals in the agricultural industry. Some are worried that the increased use of chemicals has led to higher incidences of disease such as cancer. Consumers who share these opinions will often purchase products labeled "organic" and "natural." Marketers who are utilizing these words on product packaging or in their promotions are implementing _______ segmentation.
A) psychographic
B) benefit
C) geographic
D) demographic

Question

Quizplus · Accepted Answer

Psychographic segmentation involves dividing the market based on consumer lifestyles, values, and beliefs. In this case, consumers are concerned about health and environmental issues, which are psychographic factors.

In Recent Years, Consumers Have Become Increasingly Concerned About the Use