When firms identify the factors that affect consumers' purchase decisions and develop strategies and tactics to appeal to specific types or groups of customers, they are practicing market _________.
A) segmentation
B) differentiation
C) complexity
D) uniformity

Question

When firms identify the factors that affect consumers' purchase decisions and develop strategies and tactics to appeal to specific types or groups of customers, they are practicing market _________.
A) ​segmentation
B) ​differentiation
C) ​complexity
D) ​uniformity

Quizplus · Accepted Answer

Market segmentation involves identifying factors that affect consumer purchase decisions and developing strategies to appeal to specific groups of customers.

When Firms Identify the Factors That Affect Consumers' Purchase Decisions