Marketers obviously want to have products available where customers live. Hence, retail store site selection is critical for bricks and mortar retailers. Further, consumers in urban areas, suburban areas, and rural areas often have different wants and needs. Retailers not only calculate how far apart stores need to be but also what merchandise is carried by different stores based on geographic areas. These retailers are making decisions based on what element of geographic segmentation?
A) Market density
B) Market potential
C) Market climate
D) Market behavior

Question

Quizplus · Accepted Answer

Market density involves determining the number of potential customers within a unit of land area. This concept is directly related to the scenario described, where retailers decide on store locations and merchandise based on the population density and characteristics of different geographic areas.

Marketers Obviously Want to Have Products Available Where Customers Live