The perception and environment of gyms has evolved over the past few decades. While some male-focused boxing and weight lifting gyms still exist, most workout facilities today are much broader in focus and include dressing rooms, equipment, and classes for both men and women. One organization, though has carved out a niche for itself by focusing on women. Curves specializes in serving the female market. It spears Curves' primary segmentation approach is based on:
A) demographic segmentation.
B) geographic segmentation.
C) psychographic segmentation.
D) personal segmentation.

Question

Quizplus · Accepted Answer

Curves focuses on serving the female market, which is a form of demographic segmentation based on gender.

The Perception and Environment of Gyms Has Evolved Over the Past