Almost everyone purchases laundry detergent. However, how do you choose the specific detergent to buy from all the options? For instance, Procter and Gamble's Tide brand is just one of many brands available. However Tide is actually 70 different products when the different PODS, liquid Tide, and powder Tide are considered. There are Tide brand detergents for very specific purposes - such as Tide Plus Febreeze Freshness Botanical Rain (HE) Turbo Clean liquid laundry detergent designed for those that want lasting odor protection and for use in high efficiency washing machines. It is clear that Procter and Gamble is using:
A) market segmentation.
B) market division.
C) behavioral analysis.
D) customer categorization.

Question

Quizplus · Accepted Answer

Procter and Gamble's strategy of offering a wide variety of Tide products, each designed for specific uses or preferences, is an example of market segmentation. This approach divides the broader market into smaller segments that can be targeted more precisely with products tailored to their specific needs and desires.

Almost Everyone Purchases Laundry Detergent