Geographic segmentation is frequently used by many firms when they perceive differences in the needs and wants of customers in different locations. Geographic segmentation is based on four different factors. Which of the following is NOT one of the elements of geographic segmentation?
A) Market diversity
B) Market size
C) Market density
D) Climate

Question

Quizplus · Accepted Answer

Market diversity is not a direct factor of geographic segmentation. Geographic segmentation typically involves dividing a market based on location, where factors like market size, market density, and climate directly impact consumer needs and preferences related to that location. Market diversity, while important, is more of an outcome or consideration of segmentation rather than a base factor for dividing the market geographically.

Geographic Segmentation Is Frequently Used by Many Firms When They