Marketers use several different approaches to market segmentation. Which of these approaches is the most commonly used?
A) Demographic segmentation
B) Psychographic segmentation
C) Behavioral segmentation
D) Geographic segmentation

Question

Quizplus · Accepted Answer

Demographic segmentation is the most commonly used approach to market segmentation because it categorizes consumers based on easily measurable and observable characteristics such as age, gender, income, education, and family size, which are often closely related to consumers' needs and wants.

Marketers Use Several Different Approaches to Market Segmentation