Lefty's, The Left Hand Store claims it has the "biggest and most interesting selection of left-handed products" anywhere. Lefty's offers special scissors, tools, kitchen items and school supplies, all designed for left-handed people. Lefty's is quite successful, even though only about 10% of the population is left-handed. It can be said that left handed people are Lefty's:
A) target market.
B) market focus.
C) market segment.
D) customer analytics.

Question

Quizplus · Accepted Answer

Lefty's target market is left-handed people, as they specifically design and offer products catering to the needs of this group.

Lefty's, the Left Hand Store Claims It Has the "Biggest