Jimmy opened McGill's Microbrewery in his hometown of Cicero, Illinois. While the beer business has 100s of brands, Jimmy focused on a single product - McGill's Double Hopped Barley Beer. The beer was only sold on premise to customers that came to the brewery. McGill's is taking a(n) ______ approach.
A) concentrated marketing
B) differentiated marketing
C) undifferentiated marketing
D) consolidated marketing

Question

Quizplus · Accepted Answer

Jimmy's strategy of focusing on a single product and targeting a specific customer base who visit the brewery in person is an example of concentrated marketing. This approach involves targeting a very specific segment of the market with a tailored product or service.

Jimmy Opened McGill's Microbrewery in His Hometown of Cicero, Illinois