Many retail chains have stores across the country or even globally. For the most part, these stores are centrally controlled and have standard store practices. However, there are times when characteristics of local markets influence the product mix. For example, stores in Florida may carry swimwear year around, while stores in Minnesota might only have these items a few months in the spring and summer. It appears these retailers are using:
A) geographic segmentation.
B) behavioral segmentation.
C) demographic segmentation.
D) psychographic segmentation.

Question

Quizplus · Accepted Answer

Geographic segmentation is used when a company divides its market based on geography, such as regions, states, or cities. In this scenario, the retailers adjust their product mix based on the geographic location of their stores (e.g., Florida vs. Minnesota), which is a classic example of geographic segmentation.

Many Retail Chains Have Stores Across the Country or Even