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Consumer Behavior Study Set 2

Business

Quiz 1 :

Consumer Behavior: Information-Driven Consumer Behavior

Quiz 1 :

Consumer Behavior: Information-Driven Consumer Behavior

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Tanya and her marketing team at a fast food restaurant are breaking their company's target audience into groups that have shared needs that are different from the needs shared by other groups. They are engaged in ________.
Free
Multiple Choice
Answer:

Answer:

E

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The production concept makes sense for a business when ________.
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Multiple Choice
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Answer:

A

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Kevin's company owns a factory that can produce 1,000 widgets per week. His primary focus is on getting consumers to purchase as many widgets as possible to ensure that he is maximizing his sales relative to his production capacity. Kevin's business is exhibiting the ________.
Free
Multiple Choice
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Answer:

D

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The ________ is characterized by the gearing up of manufacturing skills in order to expand production.
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The focus of the ________ was to sell more of what the manufacturing department was able to produce.
Multiple Choice
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Which of the following is considered an example of consumer behavior?
Multiple Choice
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The four Ps of the marketing mix are ________.
Multiple Choice
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Successful positioning focuses on communicating the ________.
Multiple Choice
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Which of the following is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires?
Multiple Choice
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A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product.
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The ________ concept in business assumes that consumers are mostly interested in product availability at low prices.
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________ refers to the development of a distinct image for the product in the mind of the consumer.
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Marketing and consumer behavior stem from the ________, which maintains that the essence of marketing is satisfying consumers' needs, creating value and retaining customers.
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The process and tools used to study consumer behavior are characterized by the term ________.
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During historical periods when demand exceeded supply, businesses adopted the ________ concept.
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The selling concept focuses on the needs of the ________ and on existing products, while the marketing concept focuses on the needs of the ________.
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________ is a process that links the consumer, customer and public to the marketer through information in order to identify marketing opportunities and problems, evaluate marketing actions, and evaluate marketing strategies' performances.
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Matt's Mobile Services has designed a cell phone plan especially for tech-savvy teens who are heavy cell phone users and live in households earning over $150,000 per year. In tailoring the plan for a specific group of consumers based on their particular needs, Matt's Mobile Services has provided an example of ________.
Multiple Choice
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Tripp runs a product development division at a software company. His division was focused on producing a word processing software that performs better and has more features than any competitive product, so they added every feature that was technically feasible. However, they found that consumers were satisfied with fewer features and unwilling to pay more for the advanced software. Tripp and his team suffered from ________.
Multiple Choice
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The key assumption underlying the marketing concept is that ________.
Multiple Choice
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