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Consumer Behavior Study Set 2

Business

Quiz 13 :

Cross-Cultural Consumer Behavior: an International Perspective

Quiz 13 :

Cross-Cultural Consumer Behavior: an International Perspective

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The personal cultural orientation that questions whether the consumer avoids talking to strangers and prefers a routine is ________.
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Answer:

A

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The personal cultural orientation that questions whether a person's social status reflects his or her place in the society and whether it is important for everyone to know their rightful place in society is ________.
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Multiple Choice
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Answer:

D

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Which of the following is NOT a characteristic of collectivists relative to individualists?
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Multiple Choice
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Answer:

A

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Which of the following is NOT a factor in cross-cultural analysis?
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________ are brands that hold significant market share in their home country as well as other countries.
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When characterizing "consumer style," or how a consumer approaches the purchase and consumption experience, German consumers were more ________ and less ________ than their counterparts from the United States, the United Kingdom and France.
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A(n) ________ analysis is a form of marketing research that examines the differences and similarities among consumer in different countries.
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When do some global airlines target upscale business travelers from different countries and cultures similarly?
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________ is defined as determining the extent to which consumers of two or more nations are similar or different.
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The objective of understanding cross-cultural differences is to ________.
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Which of the following is a collectivist country?
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Cross-cultural studies should address willingness to buy foreign-made products, which is also known as ________.
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________ are brands that hold significant market share in their home country as well as other countries.
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A company that is customizing both the product and the communications program for each unique market is using a(n) ________ marketing strategy.
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To overcome a narrow and culturally myopic view, marketers must go through a(n) ________ process.
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The personal cultural orientation that questions whether the well-being of group members is important for the individual and whether the individual feels good when s/he cooperates with group members is ________.
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American consumers who preferentially select products made in the USA demonstrate high ________.
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Acculturation is the process by which marketers learn about the ________.
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A study that investigated the interrelationship between consumers' attitudes toward local and global products identified all of the following relevant dimensions for measuring attitudes EXCEPT ________.
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Apple is not about products. Apple is a kind of thinking, a certain set of values, and an unmistakable human touch that pervades everything Apple does, which is why our connections to the brand transcends commerce. This would make Apple a(n) ________.
Multiple Choice
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