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Consumer Behavior Study Set 2

Business

Quiz 8 :

From Print and Broadcast to Social Media and Mobile Advertising

Quiz 8 :

From Print and Broadcast to Social Media and Mobile Advertising

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If Walmart pays Facebook when a Facebook user clicks on Walmart's ad, Walmart is utilizing ________.
Free
Multiple Choice
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Answer:

A

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________ consist of messages sent via channels that are not owned by the marketers, who pay for using the channels.
Free
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Answer:

A

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Which of the following is NOT one of the four kinds of information that is typically requested from social media users?
Free
Multiple Choice
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Answer:

E

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Before the report that indicates U.S. companies have spent more on mobile advertising than any other country, which country was the leader in mobile advertising?
Multiple Choice
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What company is the largest provider of data and targeting tools that advertisers need for impression-based targeting, as well as the major supplier of real-time bidding to advertisers seeking impressions among consumers who fit certain criteria?
Multiple Choice
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________ consist of messages sent by marketers and delivered to consumers via channels that the marketers control.
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Which of the following is NOT one of the most widely used platforms to transmit social messages?
Multiple Choice
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How much did the United States spend on mobile advertising on global media?
Multiple Choice
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________ includes means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.
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What is the primary reason for growth of mobile advertising?
Multiple Choice
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Which of the following is NOT one of the elements of social media?
Multiple Choice
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Google's most prominent use is ________.
Multiple Choice
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Mobile advertising accounts for ________ percent of the total advertising spending in the United States and worldwide.
Multiple Choice
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Which of the following is a characteristic of effective social media campaigns?
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________ is sending promotional messages to consumers' cell phones, iPads, electronic readers, and other devices that people carry while on the go.
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________ consist of channels where consumers pass along messages about brand to one another.
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Results to a consumer's search query that appear even though an advertiser is not paying Google for them are called ________ search results.
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________ are chunks of software - installed on one's computer, tablet, or smartphone - that are gateways to games, online resources, and social networking.
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Which company used to allow agents to run their own Facebook pages freely, but now employs a mechanism that monitors what agents say on their Facebook pages for compliance?
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Mobile devices provide four types of value to users. ________ value describes the characteristic that the value consumers receive for the money exceeds the value consumers receive from using non-mobile devices.
Multiple Choice
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