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Consumer Behavior Study Set 2

Business

Quiz 7 :

Persuading Customers

Quiz 7 :

Persuading Customers

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________ media are the original communications channels that advertisers have used, and include print and broadcast.
Free
Multiple Choice
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Answer:

B

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Big Jim's Furniture Store frequently advertises on the local radio station. The type of media Big Jim's is using is broadly categorized as ________.
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B

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________ are the channels for transmitting communications.
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D

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When Christopher sees an ad in a newspaper about a particular product, goes to the store, reviews the actual product offer in the store, rejects the product, and tells the salesperson why he did not buy the product, he is providing ________ in the communications model established by the store.
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________ is the first element in the traditional communications model.
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In order to be persuasive, the receivers ________.
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The transmission of a message from a sender to a receiver via a medium of transmission is known as ________.
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________ media are online channels, social networks, and mobile electronic devices.
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While Julia is watching television, she is faced with the clutter of nine successive commercial messages during a program break. The marketer who is running the second ad in the series is unlikely to communicate effectively with Julia because the other eight ads are ________.
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The ________ affects the persuasive impact of the message.
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Geoff is responsible for online marketing for the local automotive dealership. He manages the website, Facebook page, and Twitter account. The type of media he is responsible for is broadly categorized as ________.
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________ is consumers' selectivity in paying attention to advertising messages.
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________ in the form of competing advertising messages or distracting thoughts can impact the reception of a promotional message.
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The medium or communication channel can be impersonal, like ________, or interpersonal, like ________.
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________ are messages that companies transmit through their marketing departments, advertising or public relations agencies and spokespersons.
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The sources of ________ are organizations that develop and transmit appropriate messages through their marketing departments, advertising or public relations agencies, and spokespersons.
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The ________ of formal, interpersonal marketing communications is likely to be a targeted prospect or a customer.
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Which of the following is an example of a formal communications source?
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In addition to the four basic components of sender, receiver, medium, and message, ________ is the fifth essential component of communication.
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The key factor underlying the persuasive impact of a personal or interpersonal message received from either a formal or informal source is ________.
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