Matt's Mobile Services has designed a cell phone plan especially for tech-savvy teens who are heavy cell phone users and live in households earning over $150,000 per year. In tailoring the plan for a specific group of consumers based on their particular needs, Matt's Mobile Services has provided an example of ________.
A) societal marketing
B) broadcasting
C) target marketing
D) the selling orientation
E) the product concept

Question

Quizplus · Accepted Answer

Matt's Mobile Services is practicing target marketing by focusing on a specific group of consumers (tech-savvy teens from high-income households) and designing a cell phone plan that caters to their specific needs. This approach involves identifying and reaching out to a particular segment of the market with tailored products or services.

Matt's Mobile Services Has Designed a Cell Phone Plan Especially