A major problem with the use of cost per thousand figures is:
A) determining an efficient way to estimate the effects of sweep periods
B) calculating cost estimates efficiently
C) determining time spent reading the magazine
D) determining pass-along rates

Question

Quizplus · Accepted Answer

Cost per thousand (CPM) is a commonly used metric in advertising that helps to determine the cost of reaching a thousand people with a particular ad or campaign. However, a major problem with this metric is determining pass-along rates, which refers to the number of additional people who may be exposed to the ad or campaign through social sharing or other means. Without an accurate understanding of pass-along rates, the cost per thousand figures may not accurately reflect the true reach and impact of the advertising campaign.

A Major Problem with the Use of Cost Per Thousand