is the number of times the target audience reached by a media vehicle is exposed to the vehicle over a specified period of time.
A) Unduplicated reach
B) Average reach
C) Average frequency
D) Effective frequency
Correct Answer:
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Q73: No one knows the exact number of
Q74: A major problem with the use of
Q75: Each of the following statements about frequency
Q76: CPM is an expression of _for various
Q77: Unduplicated reach is:
A) average reach multiplied by
Q79: To evaluate the _ cost of print
Q80: is the number of target audience individuals
Q81: The_ function is based on the microeconomic
Q82: According to the S-shaped response curve:
A) the
Q83: The media planning process concludes with the_
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