To evaluate the ________ cost of print media________, is used.
A) relative; CPM
B) relative; CPRP
C) absolute; CPM
D) absolute; CPRP

Question

Quizplus · Accepted Answer

Relative cost is used to compare the effectiveness of different advertising methods. CPM (cost per thousand impressions) is the most commonly used measure in print media advertising to calculate relative cost, which makes A the best answer choice.

To Evaluate the ________ Cost of Print Media________, Is Used

To Evaluate the Cost of Print Media, Is Used