A company with a substantial advertising budget with little or no awareness in the target market should:
A) sacrifice reach for continuity
B) maximize coverage
C) maximize reach
D) maximize frequency and sacrifice reach

Question

Quizplus · Accepted Answer

When a company has little or no awareness in the target market, the priority should be to maximize reach in order to create brand awareness. This means getting the message in front of as many people as possible. Sacrificing reach for continuity (A) could be a good strategy for maintaining awareness once it is established, but it is not the best choice when starting from scratch. Maximizing coverage (B) may not be cost-effective, as it could require advertising in regions outside of the target market. Maximizing frequency and sacrificing reach (D) may be effective for reinforcing the brand message, but it is not the best choice when building brand awareness from scratch.

A Company with a Substantial Advertising Budget with Little or No