Which of the following media strategies is suitable for a lesser-known product with a target audience concentrated in a small area in Canada?
A) One that emphasizes frequency rather than reach
B) One that uses a high cost per thousand approach
C) One that balances reach and frequency
D) One that emphasizes reach rather than frequency

Question

Quizplus · Accepted Answer

For a lesser-known product targeting a small, concentrated audience, emphasizing frequency over reach is more effective. This approach ensures the target audience sees the message multiple times, increasing the likelihood of product recognition and recall.

Which of the Following Media Strategies Is Suitable for a Lesser-Known