is a summary measure that combines reach and frequency.
A) The Category Development Index (CDI)
B) Target ratings points (TRPs)
C) Gross ratings points (GRPs)
D) The Brand Development Index (BDI)

Question

Quizplus · Accepted Answer

Gross ratings points (GRPs) combine the reach (percentage of the target audience that has been exposed to the ad) and the frequency (average number of times the audience has been exposed to the ad) of an advertisement. This measure is commonly used in advertising to evaluate the effectiveness of a campaign.

Is a Summary Measure That Combines Reach and Frequency