To calculate gross ratings points (GRPs), you will need to:
A) multiply reach times frequency
B) multiply CPM times average frequency
C) divide reach times frequency by costs
D) divide average frequency by costs

Question

Quizplus · Accepted Answer

Gross ratings points (GRPs) are calculated by multiplying the reach (the percentage of the target audience who saw the ad at least once) by the frequency (the average number of times each person in the target audience saw the ad). This gives you a total number of "points" that represents the overall impact or exposure of the ad campaign.

To Calculate Gross Ratings Points (GRPs), You Will Need To