The concept of ________is based on the assumption that one exposure to an ad may not be enough to convey the desired message.
A) average reach
B) GRPs
C) effective reach
D) average frequency

Question

Quizplus · Accepted Answer

Effective reach is based on the idea that only a certain percentage of the target audience needs to be exposed to an ad multiple times (called frequency) for it to be effective in achieving the desired message or outcome. This approach takes into account the fact that not every person in the target audience will see the ad and that even those who do see it may not pay enough attention to absorb the message on the first exposure.

The Concept of ________Is Based on the Assumption That One