In calculating both the Brand Development Index (BDI) and the Category Development Index (CDI), a media planner obtains the following results: High BDI and Low CDI. What do these results imply?
A) High market share and monitor for sales decline
B) High market share and good market potential
C) Low market share and good market potential
D) Low market share and poor market potential

Question

Quizplus · Accepted Answer

High BDI indicates a high market share in the specific area, suggesting the brand is doing well there. However, low CDI suggests the overall category isn't performing as strongly, indicating a potential risk for sales decline in the future.

In Calculating Both the Brand Development Index (BDI) and the Category