For which of the following products is an advertiser most likely to use a flighting schedule?
A) Shampoo
B) Newspaper subscriptions
C) Cake mixes
D) Snow tires

Question

Quizplus · Accepted Answer

Snow tires are a seasonal product and are most in demand during the winter season. Advertisers would be most likely to use a flighting schedule to target their audience during this specific time period rather than running ads all year round.

For Which of the Following Products Is an Advertiser Most