It is generally felt that consumers should get exposure to the message as close as possible to when they are going to make the purchase. On the basis of this idea, which would be the most effective scheduling method for winter boots?
A) Flighting
B) Pulsing
C) Continuous
D) Behavioural

Question

Quizplus · Accepted Answer

Flighting is the most effective scheduling method for winter boots because it involves advertising during specific periods when the product is in high demand, such as the winter season, aligning with when consumers are most likely to make a purchase.

It Is Generally Felt That Consumers Should Get Exposure to the Message