In terms of advertising, scheduling constant advertising without variation is referred to as:
A) flighting
B) geographical weighting
C) continuity
D) circulation

Question

Quizplus · Accepted Answer

Continuity refers to scheduling consistent advertising over a period of time without significant variation in timing or intensity. This approach is often used for brands or products with consistent demand throughout the year, rather than seasonal or event-based products.

In Terms of Advertising, Scheduling Constant Advertising Without Variation Is