A sales message to promote pop-up blocker software has protection of children from pornography as its central selling point. The central selling point should be:
A)emphasized using abstract nouns and passive verbs.
B)written using the deductive approach.
C) reinforced throughout the message.
D) implied when the product is described.

Question

A sales message to promote pop-up blocker software has protection of children from pornography as its central selling point. The central selling point should be:
A)emphasized using abstract nouns and passive verbs.
B)written using the deductive approach.
C) reinforced throughout the message.
D) implied when the product is described.

Quizplus · Accepted Answer

Reinforcing the central selling point throughout the message is important to emphasize its importance and value to customers. This can be achieved through using specific examples, statistics, and testimonials that highlight how the pop-up blocker software protects children from exposure to pornography.

A Sales Message to Promote Pop-Up Blocker Software Has Protection