The _____ of a sales message should be introduced early in the message, interwoven throughout the evidence section, and included in the last paragraph as an emphatic, final reminder of the reason for taking action.
A) attention-getter
B) central selling point
C) problem statement
D) counterproposal
Correct Answer:
Verified
Q23: To overcome people's natural resistance to price,
Q24: Unlike routine claims, persuasive claims:
A)use a deductive
Q25: Bioplus Inc. has introduced a new anti-aging
Q26: An effective sales message:
A)is written using a
Q27: Claim messages are often routine because the
Q29: A sales message to promote pop-up blocker
Q30: A commonly used appeal in a sales
Q31: _ makes a sales message sound authentic.
A)A
Q32: Which of the following is an effective
Q33: A way to increase your chances of
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