In a sales message, _____.
A)a well-known anecdote should be included to gain the reader's attention
B)cliched statements should be included to make the message sound authentic
C) general remarks about a product's durability and appearance should be included to create desire
D) the desired action should be defined in specific terms that are easy to complete

Question

Quizplus · Accepted Answer

In a sales message, it is crucial to define the desired action in specific and easy-to-complete terms to encourage the reader to take action. Including well-known anecdotes or cliched statements can be ineffective and even turn off potential customers. Similarly, general remarks about a product's durability and appearance may not be enough to create desire for the product.

In a Sales Message, _____