In a buying center, the person in a company who utilizes a product or takes advantage of a service is known as the:
A) initiator.
B) gatekeeper.
C) user.
D) approver.
E) influencer.

Name: In a buying center, the person in a company who utilizes a product or takes advantage of a service is known as the: A) initiator. B) gatekeeper. C) user. D) approver. E) influencer.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The user is the person in a company who utilizes a product or takes advantage of a service.

In a Buying Center, the Person in a Company Who