Data gathered through secondary marketing research is different from data gathered through primary marketing research in that secondary data:
A) are frequently outdated.
B) are for a specific purpose or project.
C) tend to be more expensive.
D) are customized to meet a company's needs.
E) are proprietary-no one else has it.

Question

Quizplus · Accepted Answer

Secondary data may have been gathered for a different purpose or at a different time, therefore it may be outdated.

Data Gathered Through Secondary Marketing Research Is Different from Data