Which of the following stages of the consumer buying process does a consumer go through when she makes a choice?
A) Problem recognition
B) Information search
C) Evaluation of alternatives
D) Purchase decision
E) Post-purchase behavior

Question

Quizplus · Accepted Answer

The "Purchase decision" stage is when a consumer makes the actual choice to buy a product or service after going through the earlier stages of problem recognition, information search, and evaluation of alternatives.

Which of the Following Stages of the Consumer Buying Process