A customer buys a product due to its epistemic value. This means that the product:
A) performs a utilitarian purpose.
B) provides a sense of relationship with other groups through images or symbols.
C) has the ability to evoke an emotional or an affective response.
D) offers novelty or fun.
E) evokes values derived from a socio-cultural setting.

Question

Quizplus · Accepted Answer

Epistemic value refers to the novelty or fun a product offers, appealing to a customer's desire for new experiences or knowledge.

A Customer Buys a Product Due to Its Epistemic Value