Which of the following factors does a firm prioritize when it sets ambience as its main concern?
A) Social factors
B) Personal factors
C) Situational factors
D) Psychological or individual factors
E) Price factors

Question

Quizplus · Accepted Answer

Ambience refers to the atmosphere or mood of a business location, and situational factors such as lighting, music, and layout can all contribute to creating a specific ambience. Social, personal, psychological, and price factors may also influence a customer's experience, but they are not directly related to the ambience of the location.

Which of the Following Factors Does a Firm Prioritize When