Which of the following factors of consumer behavior deal with how we see ourselves and how we would like others to see us?
A) Social factors
B) Personal factors
C) Situational factors
D) Psychological or individual factors
E) Price factors

Question

Quizplus · Accepted Answer

Psychological or individual factors include aspects like self-concept and self-image, which relate to how we see ourselves and how we want others to perceive us.

Which of the Following Factors of Consumer Behavior Deal with How