Data gathered through primary marketing research is different from data gathered through secondary marketing research in that primary data:
A) have already been gathered and published.
B) tend to be more expensive.
C) may not meet a company's needs.
D) are frequently outdated.
E) are available to competitors.

Question

Quizplus · Accepted Answer

Primary data collection is often more expensive because it involves the direct gathering of new data tailored to the research needs, such as through surveys, interviews, or experiments, which requires more resources and effort compared to using already available secondary data.

Data Gathered Through Primary Marketing Research Is Different from Data