Question 1

Which of the following provinces and territories did not have a population increase (between 2008-2012)?
the prairie provinces
British Columbia
Northwest Territories
Atlantic provinces
Yukon and Nunavut

Accepted Answer

The answer of Which of the following provinces and territories...

Question 2

The number of ________ households is now growing faster than the number of ________ households.
traditional; nontraditional
large; traditional
nontraditional; smaller
nontraditional; traditional
male-dominant; female-dominant

Accepted Answer

The answer of The number of ________ households is now...

Question 3

This demographic segment of the Canadian population has about 10 million people born between 1977 and 2000.
Seniors
Baby Boomers
Generation X
Generation Y
Generation Hope

Accepted Answer

The answer of This demographic segment of the Canadian population...

Question 4

This demographic segment of the Canadian population includes about 7 million people born between 1967 and 1976.
Seniors
Baby Boomers
Generation X
Generation Y
The Great Generation

Accepted Answer

The answer of This demographic segment of the Canadian population...

Question 5

The youngest of the baby boomers are now in their ________.
late 20s
30s
late 40s
early 50s
early 60s

Accepted Answer

The answer of The youngest of the baby boomers are...

Question 6

Given the characteristics of Gen-Xers, on which categories would a typical Gen-Xer likely spend more than his Boomer and Millennial counterparts?
financial services
medicine
travel
cars
computers

Accepted Answer

The answer of Given the characteristics of Gen-Xers, on which...

Question 7

Which of the following characteristics does not describe Millennials (GenerationY)? They expect one-to-one interactions with brands.They are the children of the boomers.They have short life expectancies.They are the most computer savvy generation in history.They engage in social media.

Accepted Answer

The answer of Which of the following characteristics does not...

Question 8

Which of the following demographic groups has seen a percentage increase in the past 50 years?
households with children
households with tweens with full time jobs
households with teenagers working full time
single income households
"crowded nest" households (those aged 20-29 that live with their parents)

Accepted Answer

The answer of Which of the following demographic groups has...

Question 9

Which demographic group includes large tween and teen markets?
Generation X
Millennials
Baby busters
Baby boomers
The Go Getters

Accepted Answer

The answer of Which demographic group includes large tween and...

Question 10

The youngest of Gen X are now in their ________.
late 20s
late 30s
late 40s
late 50s
early 60s

Accepted Answer

The answer of The youngest of Gen X are now...

Question 11

Women now make up ________ of the paid workforce.
25 percent
35 percent
41 percent
45 percent
more than 50 percent

Accepted Answer

The answer of Women now make up ________ of the...

Question 12

Which of the following statements about Generation X is not accurate?
There are more Gen-Xers than Millennials.
To Gen-Xers, family is a top priority.
The values of Gen-Xers are replacing the values of the Boomers.
Gen-Xers tend to value experiences over possessions.
Gen-Xers tend to be more skeptical of marketing pitches.

Accepted Answer

The answer of Which of the following statements about Generation...

Question 13

The three largest age groups in North America are the baby boomers, Generation Xers, and ________.
Seniors
Millennials
Teens
Tweens
Toddlers

Accepted Answer

The answer of The three largest age groups in North...

Question 14

This demographic segment of the Canadian population includes about 10 million people born between the 2nd World War and the mid 1960s.
Seniors
Baby Boomers
Generation X
Generation Y
Generation Z

Accepted Answer

The answer of This demographic segment of the Canadian population...

Question 15

Which demographic group is characterized by a total fluency and comfort with computer, digital, and Internet technology?
Generation X
Millennials
Seniors
Generation Z
Baby boomers

Accepted Answer

The answer of Which demographic group is characterized by a...

Question 16

Canadians are very mobile.Over the last half-decade, the Canadian population has shifted most heavily toward ________.
the Atlantic provinces
Ontario
Western and Prairie provinces
Quebec
southern areas

Accepted Answer

The answer of Canadians are very mobile.Over the last half-decade,...

Question 17

This group is the wealthiest generation in Canadian history.
Generation X
Baby Boomers
Millennials
Seniors
Tweens

Accepted Answer

The answer of This group is the wealthiest generation in...

Question 18

According to the authors, the most important demographic trend facing marketers is the __________.
changing age structure of the population
mobility of the population
slowing birth rate
increasing growth in professional jobs
changing structure of the family

Accepted Answer

The answer of According to the authors, the most important...

Question 19

Which of the following descriptions most accurately characterizes the baby boomers?
They are aging and slowing down.
They are a shrinking market for new housing and home remodeling.
They are past their peak earning and spending years.
They account for about 1/3 of the population and hold 50% of Canada's wealth.
They were largely unaffected by the recent recession.

Accepted Answer

The answer of Which of the following descriptions most accurately...

Question 20

Your marketing department is currently researching the size, density, location, age, and occupations of your target market.Which environment is being researched?
demographic
psychographic
economic
geographic
cultural

Accepted Answer

The answer of Your marketing department is currently researching the...

Quiz 4: Analyzing the Marketing Environment

Which of the following provinces and territories did not have a population increase (between 2008-2012)? the prairie provinces British Columbia Northwest Territories Atlantic provinces Yukon and Nunavut

The number of households is now growing faster than the number of households. traditional; nontraditional large; traditional nontraditional; smaller nontraditional; traditional male-dominant; female-dominant

This demographic segment of the Canadian population has about 10 million people born between 1977 and 2000. Seniors Baby Boomers Generation X Generation Y Generation Hope

This demographic segment of the Canadian population includes about 7 million people born between 1967 and 1976. Seniors Baby Boomers Generation X Generation Y The Great Generation

The youngest of the baby boomers are now in their ________. late 20s 30s late 40s early 50s early 60s

Given the characteristics of Gen-Xers, on which categories would a typical Gen-Xer likely spend more than his Boomer and Millennial counterparts? financial services medicine travel cars computers

Which of the following characteristics does not describe Millennials (GenerationY)? They expect one-to-one interactions with brands.They are the children of the boomers.They have short life expectancies.They are the most computer savvy generation in history.They engage in social media.

Which demographic group includes large tween and teen markets? Generation X Millennials Baby busters Baby boomers The Go Getters

The youngest of Gen X are now in their ________. late 20s late 30s late 40s late 50s early 60s

Women now make up ________ of the paid workforce. 25 percent 35 percent 41 percent 45 percent more than 50 percent

The three largest age groups in North America are the baby boomers, Generation Xers, and ________. Seniors Millennials Teens Tweens Toddlers

This demographic segment of the Canadian population includes about 10 million people born between the 2nd World War and the mid 1960s. Seniors Baby Boomers Generation X Generation Y Generation Z

Which demographic group is characterized by a total fluency and comfort with computer, digital, and Internet technology? Generation X Millennials Seniors Generation Z Baby boomers

Canadians are very mobile.Over the last half-decade, the Canadian population has shifted most heavily toward ________. the Atlantic provinces Ontario Western and Prairie provinces Quebec southern areas

This group is the wealthiest generation in Canadian history. Generation X Baby Boomers Millennials Seniors Tweens

According to the authors, the most important demographic trend facing marketers is the __________. changing age structure of the population mobility of the population slowing birth rate increasing growth in professional jobs changing structure of the family

Your marketing department is currently researching the size, density, location, age, and occupations of your target market.Which environment is being researched? demographic psychographic economic geographic cultural

Quiz 4: Analyzing the Marketing Environment

Which of the following provinces and territories did not have a population increase (between 2008-2012)? the prairie provinces British Columbia Northwest Territories Atlantic provinces Yukon and Nunavut

The number of ________ households is now growing faster than the number of ________ households. traditional; nontraditional large; traditional nontraditional; smaller nontraditional; traditional male-dominant; female-dominant

This demographic segment of the Canadian population has about 10 million people born between 1977 and 2000. Seniors Baby Boomers Generation X Generation Y Generation Hope

This demographic segment of the Canadian population includes about 7 million people born between 1967 and 1976. Seniors Baby Boomers Generation X Generation Y The Great Generation

The youngest of the baby boomers are now in their ________. late 20s 30s late 40s early 50s early 60s

Given the characteristics of Gen-Xers, on which categories would a typical Gen-Xer likely spend more than his Boomer and Millennial counterparts? financial services medicine travel cars computers

Which of the following characteristics does not describe Millennials (GenerationY)? They expect one-to-one interactions with brands.They are the children of the boomers.They have short life expectancies.They are the most computer savvy generation in history.They engage in social media.

Which demographic group includes large tween and teen markets? Generation X Millennials Baby busters Baby boomers The Go Getters

The youngest of Gen X are now in their ________. late 20s late 30s late 40s late 50s early 60s

Women now make up ________ of the paid workforce. 25 percent 35 percent 41 percent 45 percent more than 50 percent

The three largest age groups in North America are the baby boomers, Generation Xers, and ________. Seniors Millennials Teens Tweens Toddlers

This demographic segment of the Canadian population includes about 10 million people born between the 2nd World War and the mid 1960s. Seniors Baby Boomers Generation X Generation Y Generation Z

Which demographic group is characterized by a total fluency and comfort with computer, digital, and Internet technology? Generation X Millennials Seniors Generation Z Baby boomers

Canadians are very mobile.Over the last half-decade, the Canadian population has shifted most heavily toward ________. the Atlantic provinces Ontario Western and Prairie provinces Quebec southern areas

This group is the wealthiest generation in Canadian history. Generation X Baby Boomers Millennials Seniors Tweens

According to the authors, the most important demographic trend facing marketers is the __________. changing age structure of the population mobility of the population slowing birth rate increasing growth in professional jobs changing structure of the family

Your marketing department is currently researching the size, density, location, age, and occupations of your target market.Which environment is being researched? demographic psychographic economic geographic cultural

The number of households is now growing faster than the number of households. traditional; nontraditional large; traditional nontraditional; smaller nontraditional; traditional male-dominant; female-dominant