Question 1

________ is an organized movement of concerned citizens and government agencies to protect and improve people's current and future living environment.
Consumer activism
Environmentalism
Social responsibility
Enlightened marketing
Sense-of-mission marketing

Accepted Answer

The answer of ________ is an organized movement of concerned...

Question 2

Proposals related to the consumer's right to ________ include controlling the ingredients that go into certain products and reducing the level of advertising "noise."
not buy a product that is offered for sale
expect the product to perform as claimed
be well informed about important aspects of the product
be protected against questionable marketing practices
influence products and marketing practices in ways that will improve quality of life

Accepted Answer

The answer of Proposals related to the consumer's right to...

Question 3

Which sustainable marketing principle emphasizes building long-run consumer loyalty and relationships?
environmentalist
innovative
customer-value
consumerist
market-oriented

Accepted Answer

The answer of Which sustainable marketing principle emphasizes building long-run...

Question 4

Design for environment (DFE) involves thinking ahead in the design stage to create products that are easier to reuse, recycle, or ________.
service
recover
maintain
export
store

Accepted Answer

The answer of Design for environment (DFE) involves thinking ahead...

Question 5

Minimizing pollution from production and all environmental impacts throughout the full product life cycle is called ________.
green marketing
design for environment (DFE)
product stewardship
environmental sustainability
pollution prevention

Accepted Answer

The answer of Minimizing pollution from production and all environmental...

Question 6

The ________ in North America came about because of concern for acid rain, toxic wastes, litter, and the damage caused by strip mining and forest depletion.
first wave of modern environmentalism
second wave of modern environmentalism
current wave of environmentalism
second wave of consumerism
first wave of enlightened marketing

Accepted Answer

The answer of The ________ in North America came about...

Question 7

Xavier Rentals, Inc., is now looking into the future and working internally on the third level of environmental sustainability, which is called ________.
sustainable vision
new clean technology
corporate citizenship
green marketing
greening activity

Accepted Answer

The answer of Xavier Rentals, Inc., is now looking into...

Question 8

Creating barriers to entry and predatory competition are both ________ decisions made by marketers that may be called into question under the law.
advertising
product
packaging
channel
competitive relations

Accepted Answer

The answer of Creating barriers to entry and predatory competition...

Question 9

Environmentalists assert that the marketing system's goal should be to maximize ________.
consumer protection
consumer satisfaction
life quality
consumer choice
consumption

Accepted Answer

The answer of Environmentalists assert that the marketing system's goal...

Question 10

When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is practicing ________ marketing.
value
societal
sense-of-mission
consumer-oriented
customer-value

Accepted Answer

The answer of When a company makes marketing decisions by...

Question 11

As international trade barriers come down and global markets expand, environmental issues are having ________ impact on international trade.
a neutral
a slowly declining
a smaller
a greater
more impact on cultural differences and less

Accepted Answer

The answer of As international trade barriers come down and...

Question 12

The concept of ________ holds that a company's marketing should support the best long-run performance of the marketing system.
consumerism
global marketing
sustainable marketing
the free enterprise system
consumer-oriented marketing

Accepted Answer

The answer of The concept of ________ holds that a...

Question 13

What do most companies today focus on when it comes to protecting the environment?
investing heavily in pollution prevention
practicing product stewardship
developing a sustainable vision
investing heavily in environmental technology
biodegradability

Accepted Answer

The answer of What do most companies today focus on...

Question 14

Some firms define their purpose in narrow product terms.Others that define their purpose in broad social terms follow ________.
societal marketing
sense-of-mission marketing
consumer-oriented marketing
customer-value marketing
innovative marketing

Accepted Answer

The answer of Some firms define their purpose in narrow...

Question 15

Companies can develop ________ to serve as a guide to the future, laying out how the company's products and services, processes, and policies must evolve and what new technologies must be developed to get there.
design for the environment (DFE) practices
cradle-to-grave practices
pollution prevention
product stewardship
a sustainability vision

Accepted Answer

The answer of Companies can develop ________ to serve as...

Question 16

Innovative marketing is ________.
a principle of environmentalism
based on the consumer's point of view
the attempt to continuously seek product and marketing improvements
defined in broad social terms
a marketing concept that places the emphasis on building customer relationships

Accepted Answer

The answer of Innovative marketing is ________.
a principle of environmentalism
based...

Question 17

________ is a management approach that involves developing strategies that both sustain the environment and produce profits for the company.
Consumerism
Environmentalism
Environmental sustainability
Social responsibility
Ethical decision making

Accepted Answer

The answer of ________ is a management approach that involves...

Question 18

What are deficient products?
products that have neither immediate appeal nor long-run benefits
products that give high immediate satisfaction but only hurt consumers in the long run
products that have low appeal but may benefit consumers in the long run
products that are either unsafe or inferior
any product in the decline stage of the product life cycle

Accepted Answer

The answer of What are deficient products?
products that have neither...

Question 19

Companies emphasizing ________ are developing "green marketing" programs that develop ecologically safer products, recyclable and biodegradable packaging, more energy-efficient operations, and better pollution controls.
pollution prevention
product stewardship
"beyond greening"
new clean technology
sustainability vision

Accepted Answer

The answer of Companies emphasizing ________ are developing "green marketing"...

Question 20

Which of the following is a sustainable marketing principle?
product-oriented marketing
customer-value marketing
international marketing
value marketing
cultural marketing

Accepted Answer

The answer of Which of the following is a sustainable...

Quiz 3: Sustainable Marketing: Social Responsibility and Ethics

________ is an organized movement of concerned citizens and government agencies to protect and improve people's current and future living environment. Consumer activism Environmentalism Social responsibility Enlightened marketing Sense-of-mission marketing

Which sustainable marketing principle emphasizes building long-run consumer loyalty and relationships? environmentalist innovative customer-value consumerist market-oriented

Design for environment (DFE) involves thinking ahead in the design stage to create products that are easier to reuse, recycle, or ________. service recover maintain export store

Minimizing pollution from production and all environmental impacts throughout the full product life cycle is called ________. green marketing design for environment (DFE) product stewardship environmental sustainability pollution prevention

Xavier Rentals, Inc., is now looking into the future and working internally on the third level of environmental sustainability, which is called ________. sustainable vision new clean technology corporate citizenship green marketing greening activity

Creating barriers to entry and predatory competition are both ________ decisions made by marketers that may be called into question under the law. advertising product packaging channel competitive relations

Environmentalists assert that the marketing system's goal should be to maximize ________. consumer protection consumer satisfaction life quality consumer choice consumption

When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is practicing ________ marketing. value societal sense-of-mission consumer-oriented customer-value

As international trade barriers come down and global markets expand, environmental issues are having ________ impact on international trade. a neutral a slowly declining a smaller a greater more impact on cultural differences and less

The concept of ________ holds that a company's marketing should support the best long-run performance of the marketing system. consumerism global marketing sustainable marketing the free enterprise system consumer-oriented marketing

What do most companies today focus on when it comes to protecting the environment? investing heavily in pollution prevention practicing product stewardship developing a sustainable vision investing heavily in environmental technology biodegradability

Some firms define their purpose in narrow product terms.Others that define their purpose in broad social terms follow ________. societal marketing sense-of-mission marketing consumer-oriented marketing customer-value marketing innovative marketing

Innovative marketing is ________. a principle of environmentalism based on the consumer's point of view the attempt to continuously seek product and marketing improvements defined in broad social terms a marketing concept that places the emphasis on building customer relationships

________ is a management approach that involves developing strategies that both sustain the environment and produce profits for the company. Consumerism Environmentalism Environmental sustainability Social responsibility Ethical decision making

Which of the following is a sustainable marketing principle? product-oriented marketing customer-value marketing international marketing value marketing cultural marketing