Question 1

The four possible strategies that can be pursued for each SBU are building, holding, ________, and ________.
harvesting; divesting
promoting; selling
downsizing; expanding
diversifying; penetrating
developing; growing

Accepted Answer

The answer of The four possible strategies that can be...

Question 2

In the Boston Consulting Group approach, ________ serve(s) as a measure of company strength in the market.
relative market share
SBUs
cash cows
market growth rate
market segmentation

Accepted Answer

The answer of In the Boston Consulting Group approach, ________...

Question 3

________ entails reducing the business portfolio by eliminating products that no longer fit the company's overall strategy.
Market segmentation
BCG
Product line extension
Downsizing
Market redesign

Accepted Answer

The answer of ________ entails reducing the business portfolio by...

Question 4

Which of the following is a useful tool for identifying growth opportunities?
the BCG matrix
the business portfolio
the product/market expansion grid
the value chain
the value delivery network

Accepted Answer

The answer of Which of the following is a useful...

Question 5

In the BCG matrix, income from ________ can be used to help finance the company's question marks and stars.
dogs
SBUs
cash cows
sales revenue
overseas operations

Accepted Answer

The answer of In the BCG matrix, income from ________...

Question 6

Canada's Wonderland is identifying and developing new markets for its theme parks.Canada's Wonderland is exploring possibilities for ________.
market penetration
market development
downsizing
diversification
product development

Accepted Answer

The answer of Canada's Wonderland is identifying and developing new...

Question 7

The marketing concept is best thought of as which of the following?
a guiding philosophy for the company's marketing strategy
a specific approach to building relationships with customers, vendors, and suppliers
the overall purpose of the company
the position the company's product holds in customers' minds
the organization of the company's marketing department

Accepted Answer

The answer of The marketing concept is best thought of...

Question 8

In the Boston Consulting Group approach, ________ provide(s) a measure of market attractiveness.
relative market share
SBUs
cash cows
market growth rate
dogs

Accepted Answer

The answer of In the Boston Consulting Group approach, ________...

Question 9

Unlike strategic-planning efforts of the past, which were conducted primarily by senior managers, today's strategic planning is more ________.
short-term oriented
decentralized
limitation-free
product-oriented
centralized

Accepted Answer

The answer of Unlike strategic-planning efforts of the past, which...

Question 10

Which of the following accurately reflects a problem with the BCG matrix approach?
It focuses on future planning.
It can be costly to conduct.
It detracts from the focus on profit maximization.
It can lead to over estimation of profits.
It focuses on classifying future businesses.

Accepted Answer

The answer of Which of the following accurately reflects a...

Question 11

Making more sales without changing a firm's products is ________.
market development
market growth
market penetration
product development
market attractiveness

Accepted Answer

The answer of Making more sales without changing a firm's...

Question 12

The BCG growth-share matrix classifies four types of SBUs.They are ________, ________, ________, and ________.
product; price; promotion; placement
sales; market share; price; promotion
stars; cash cows; question marks; dogs
planning; organizing; leading; controlling
market penetration; market development; product development; diversification

Accepted Answer

The answer of The BCG growth-share matrix classifies four types...

Question 13

When dealing with a ________, managers must decide whether to invest in it in an attempt to build it into a star or cash cow or whether to phase it out.
star
dog
question mark
cash cow
cat

Accepted Answer

The answer of When dealing with a ________, managers must...

Question 14

If Under Armour, the successful maker of moisture-wicking shirts and shorts, considered introducing a line of Under Armour fitness equipment, the company would be considering ________.
marketing controls
market development
diversification
market penetration
product adaptation

Accepted Answer

The answer of If Under Armour, the successful maker of...

Question 15

Mountain Home Farms is now using the product/market expansion grid to develop strategies.The owners of the company have most likely found the grid to be quite useful for identifying ________.
target markets
growth opportunities
key customers
new products
suppliers

Accepted Answer

The answer of Mountain Home Farms is now using the...

Question 16

Which of the following is a reason that a firm might want to abandon products or markets?
The market environment has changed, making a product more profitable.
The firm has entered areas in which it does not have expertise.
The economic climate is showing signs of recovery.
The firm has grown too slowly.
The firm has researched a foreign market which it has entered and it matches their domestic strategy.

Accepted Answer

The answer of Which of the following is a reason...

Question 17

In the BCG approach, ________ are high-share, high-growth businesses or products.They need heavy investment to finance rapid growth.When their growth slows down, they turn into ________.
cash cows; stars
question marks; dogs
stars; question marks
stars; cash cows
dogs; cash cows

Accepted Answer

The answer of In the BCG approach, ________ are high-share,...

Question 18

According to the text the best known product portfolio planning method was developed by ________.
Philip Kotler
Harvard University
the SRI Consulting Firm
the Boston Consulting Group
James P.Hess

Accepted Answer

The answer of According to the text the best known...

Question 19

________ are low-growth, high share businesses or products.They generate a lot of cash that the firm uses to pay its bills and support other SBUs that need investment.
Stars
Cash cows
Question marks
Dogs
Cats

Accepted Answer

The answer of ________ are low-growth, high share businesses or...

Question 20

Most portfolio analysis methods evaluate SBUs on two dimensions, namely ________ and ________.
market share; strength of the SBU's position
market or industry growth rate; market or industry attractiveness
market or industry attractiveness; strength of the SBU's position
market growth rate; profits
market penetration; market development

Accepted Answer

The answer of Most portfolio analysis methods evaluate SBUs on...

Quiz 2: Company and Marketing Strategy: Partnering to Build Customer Relationships

The four possible strategies that can be pursued for each SBU are building, holding, , and . harvesting; divesting promoting; selling downsizing; expanding diversifying; penetrating developing; growing

In the Boston Consulting Group approach, ________ serve(s) as a measure of company strength in the market. relative market share SBUs cash cows market growth rate market segmentation

________ entails reducing the business portfolio by eliminating products that no longer fit the company's overall strategy. Market segmentation BCG Product line extension Downsizing Market redesign

Which of the following is a useful tool for identifying growth opportunities? the BCG matrix the business portfolio the product/market expansion grid the value chain the value delivery network

In the BCG matrix, income from ________ can be used to help finance the company's question marks and stars. dogs SBUs cash cows sales revenue overseas operations

Canada's Wonderland is identifying and developing new markets for its theme parks.Canada's Wonderland is exploring possibilities for ________. market penetration market development downsizing diversification product development

In the Boston Consulting Group approach, ________ provide(s) a measure of market attractiveness. relative market share SBUs cash cows market growth rate dogs

Unlike strategic-planning efforts of the past, which were conducted primarily by senior managers, today's strategic planning is more ________. short-term oriented decentralized limitation-free product-oriented centralized

Which of the following accurately reflects a problem with the BCG matrix approach? It focuses on future planning. It can be costly to conduct. It detracts from the focus on profit maximization. It can lead to over estimation of profits. It focuses on classifying future businesses.

Making more sales without changing a firm's products is ________. market development market growth market penetration product development market attractiveness

When dealing with a ________, managers must decide whether to invest in it in an attempt to build it into a star or cash cow or whether to phase it out. star dog question mark cash cow cat

If Under Armour, the successful maker of moisture-wicking shirts and shorts, considered introducing a line of Under Armour fitness equipment, the company would be considering ________. marketing controls market development diversification market penetration product adaptation

Mountain Home Farms is now using the product/market expansion grid to develop strategies.The owners of the company have most likely found the grid to be quite useful for identifying ________. target markets growth opportunities key customers new products suppliers

In the BCG approach, are high-share, high-growth businesses or products.They need heavy investment to finance rapid growth.When their growth slows down, they turn into . cash cows; stars question marks; dogs stars; question marks stars; cash cows dogs; cash cows

According to the text the best known product portfolio planning method was developed by ________. Philip Kotler Harvard University the SRI Consulting Firm the Boston Consulting Group James P.Hess

________ are low-growth, high share businesses or products.They generate a lot of cash that the firm uses to pay its bills and support other SBUs that need investment. Stars Cash cows Question marks Dogs Cats