Question 1

Increasingly, city governments, airports, train stations, restaurants, cafes and owners of other public areas are making access to ________________ available to the public for free.
A) 3G and 4G networks
B) Wired LANs
C) Telecommunications networks
D) Wi-Fi hotspots

Accepted Answer

The sentence mentions making access available for free, which is a characteristic of Wi-Fi hotspots. The other options may also refer to internet access, but they are not specified as being free or publicly available.

Question 2

Which of the following is not a type of mobile computing device described in your textbook?
A) Laptop computer
B) Notebook computer
C) Tablet computer
D) Backpack computer

Accepted Answer

The textbook does not describe a "backpack computer" as a type of mobile computing device.

Question 3

Customers can pay for products at Macy's using Google Wallet, a mobile payment app. At the register, customers simply tap their phones on an) _______________________ device in order to transfer funds to Macy's.
A) Augmented reality
B) Near field communications NFC)
C) PayPal
D) ATM

Accepted Answer

Near field communication (NFC) is the technology that enables mobile payments by allowing a device, such as a smartphone, to communicate wirelessly with a payment terminal when they are brought close together. This is the technology used for Google Wallet payments at Macy's.

Question 4

Ordering a pair of shoes from Zappos.com using a mobile app, or purchasing music from iTunes from your iPod is an example of ______________________ choose the most specific answer).
A) Mobile Commerce
B) Mobile eCommerce
C) Mobile Retailing
D) Mobile Marketing

Accepted Answer

Mobile Commerce, often abbreviated as mCommerce, involves the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets. Both examples given, ordering shoes from Zappos.com using a mobile app and purchasing music from iTunes on an iPod, are instances of transactions conducted over a mobile device, which is the essence of Mobile Commerce.

Question 5

Which of the following is not one of the factors listed in your textbook as a reason why consumers and businesses have been slow to embrace mobile commerce?
A) Concerns about privacy and security
B) Consumers find mobile devices too complicated to use for commerce
C) Limited and inconvenient mobile payment options
D) Lack of technological standardization devices, OSs, browsers, etc.)

Accepted Answer

The textbook does not list consumers finding mobile devices too complicated to use for commerce as a reason for slow adoption of mobile commerce.

Question 6

While many retailers are frustrated by the phenomenon of shoppers using smartphones to comparison shop in their stores, Macy's "Backstage Pass Program" actually encourages users to access product information and promotional videos using ______________________.
A) QR codes and short message service SMS)
B) Email
C) Social Media
D) A mobile Macy's app

Accepted Answer

Macy's "Backstage Pass Program" encourages users to access product information and promotional videos using QR codes and short message service (SMS), integrating these technologies to enhance the shopping experience by providing instant access to additional product details and promotions.

Question 7

Which of the following is not one of the popular mobile operating systems described in your textbook?
A) Android OS
B) iOS Apple)
C) Path OS
D) Symbian OS

Accepted Answer

Path OS is not one of the popular mobile operating systems mentioned in the textbook. Android OS, iOS, and Symbian OS are all described in the textbook as popular mobile operating systems.

Question 8

Sending special offers to customers who have opted in to receive discounts via SMS text message or advertising a brand on a popular mobile game app like Angry Birds is an example of ___________________________ choose the most specific answer).
A) Mobile Commerce
B) Mobile eCommerce
C) Mobile Retailing
D) Mobile Marketing

Accepted Answer

Sending special offers via SMS or advertising on mobile game apps fall under the category of mobile marketing, which specifically targets customers on their mobile devices with promotional messages. Mobile commerce, mobile eCommerce, and mobile retailing are broader terms that encompass various types of mobile transactions and shopping experiences.

Question 9

Instead of treating mobile commerce and traditional retailing as separate retail channels, the National Retail Federation recommends an integrated strategy called _________________ retailing.
A) Integrated market
B) Multi-channel
C) Omni-channel
D) Multi-tier

Accepted Answer

The question states that the National Retail Federation recommends an "integrated strategy" for mobile commerce and traditional retailing, which rules out choice A (integrated market) and choice D (multi-tier). The term "omni-channel" has been widely used in the retail industry to refer to an integrated approach that creates a seamless shopping experience for customers across all channels, including mobile, online, and in-store. Therefore, choice C (omni-channel) is the best answer.

Question 10

Whenever Kellie Wolf shops at local stores, she uses her smartphone to scan the barcodes of products so that she can compare prices from other stores as well as online shopping sites. Her smartphone app also allows her to check product reviews and get product information. Using a mobile device as a shopping aid in this manner is called:
A) Mobility retail
B) Showrooming
C) Barcoding
D) Snap coding

Accepted Answer

This type of behavior is often referred to as showrooming, where a customer uses a physical store as a showroom to compare prices before ultimately making a purchase elsewhere.

Question 11

Which of the following explains why it is much more challenging to develop websites and software apps for the mobile market compared to the traditional personal computer market?
A) Mobile consumers are much more demanding and have higher standards for quality.
B) The greater number of mobile devices and operating systems makes it hard to create websites and apps that work well with all device/OS combinations.
C) It's hard to predict if the mobile market will even exist a few years from now.
D) Mobile OSs are dramatically more complicated than traditional PC OSs.

Accepted Answer

The mobile market has a much greater number of devices and operating systems, making it difficult for developers to create websites and apps that work consistently across all combinations. Additionally, the smaller screen size and touch input present unique design and user experience challenges. A and C are not necessarily true and D is debatable.

Question 12

To take advantage of the growth of mobile device use, many retailers like Macy's are using Mobile Check-in Strategies and partnering with companies like ______________________ that use mobile apps to alert retailers when a customer is in their store.
A) Google and YouTube
B) Twitter
C) Foursquare and Shopkick
D) Verizon and AT&T

Accepted Answer

Foursquare and Shopkick are both mobile apps that are used by retailers to alert them when a customer is in their store. These apps use check-in strategies to allow customers to signal their presence in a store, which in turn triggers alerts to the retailer. This can be a powerful tool for retailers, as it allows them to track the behavior of their customers and to provide targeted advertising and promotions to those customers while they are in the store.

Question 13

The buying or selling of goods and services using a wireless, handheld device such as a cell phone or tablet slate) computer is called ______________________ choose the most specific answer).
A) Mobile Commerce
B) Mobile eCommerce
C) Mobile Retailing
D) Mobile Marketing

Accepted Answer

Mobile Commerce, often abbreviated as m-commerce, specifically refers to the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets.

Question 14

Using a coupon on your cell phone when checking out at the Hard Rock Café, or checking in to a retail location using FourSquare's mobile app is an example of ______________________ choose the most specific answer).
A) Mobile Commerce
B) Mobile eCommerce
C) Mobile Retailing
D) Mobile Marketing

Accepted Answer

Mobile Retailing is the most specific answer as it directly refers to the retail activities conducted via mobile devices, such as using coupons or checking into locations, which are examples provided in the question.

Question 15

Throughout Macy's stores, special displays encourage shoppers to view promotional videos and access product information using their smart phones or other mobile devices. This type of in-store promotion is called an) _________________________.
A) Integrated retailing strategy
B) Dual modality retailing strategy
C) Mobile display strategy
D) Visual retailing strategy

Accepted Answer

The given scenario describes a mobile display strategy where special displays are used to encourage shoppers to view promotional videos and access product information using their mobile devices. Option A, integrated retailing strategy, refers to the integration of different retailing channels (e.g., online and offline) to provide a seamless shopping experience to customers. Option B, dual modality retailing strategy, is not a common retailing term and is not relevant to the given scenario. Option D, visual retailing strategy, is a broad term that refers to the use of visual merchandising techniques to create attractive displays that enhance the shopping experience. While the given scenario involves visual displays, the key element is the use of mobile devices, making the mobile display strategy a more appropriate answer.

Question 16

Another key mobile strategy being used by Macy's and other retailers across the country is to grow their SMS database by offering customers coupons and other promotions via _______________.
A) Email
B) YouTube videos
C) Dedicated retail apps
D) Text messages

Accepted Answer

The sentence clearly mentions "SMS database" and "text messages," indicating that the retailers are offering promotions and coupons through text messages to grow their SMS database.

Question 17

Which of the following is not considered one of the three technological foundations of mobile computing?
A) Mobile devices
B) Mobile operating systems
C) Mobile software
D) Mobile networks

Accepted Answer

Mobile software is not considered one of the three technological foundations of mobile computing. The three main foundations are typically identified as mobile devices, mobile operating systems, and mobile networks. These elements are essential for enabling mobile computing capabilities, whereas mobile software (apps) are built upon these foundations rather than being a foundational element itself.

Question 18

As of 2012, which of the following is the most popular mobile operating system globally with approximately 46% market share?
A) Android OS
B) iOS Apple)
C) Path OS
D) Symbian OS

Accepted Answer

According to 2012 statistics, Android OS had the highest market share of approximately 46%, making it the most popular mobile operating system globally. iOS had a market share of approximately 19%, followed by Symbian OS with approximately 16%. Path OS was not a recognized mobile operating system at the time.

Question 19

Retailers who employ an Omni-channel strategy create a seamless brand experience for customers who might have brand contacts
A) Multiple channels
B) The Internet
C) A centralized call center
D) In-store experience
E)g. advertising, sales support, product information, purchase, returns, etc.) through ________________________.

Accepted Answer

Omni-channel strategy involves integrating multiple channels to provide a seamless customer experience across all brand interactions.

Question 20

Google's Project Glass aims to make it possible for people to access network based applications using a device that is similar to _________________________.
A) A set of headphones
B) A pair of glasses
C) A wristwatch
D) A ceramic slate or tablet

Accepted Answer

Project Glass aims to create a device that can be worn like a pair of glasses, with a display built into the lenses, allowing users to access network-based applications without the need for a hand-held device such as a smartphone or tablet.

Quiz 7: Mobile Technologies and Commerce

Increasingly, city governments, airports, train stations, restaurants, cafes and owners of other public areas are making access to ________________ available to the public for free.

Which of the following is not a type of mobile computing device described in your textbook?

Customers can pay for products at Macy's using Google Wallet, a mobile payment app. At the register, customers simply tap their phones on an) _______________________ device in order to transfer funds to Macy's.

Ordering a pair of shoes from Zappos.com using a mobile app, or purchasing music from iTunes from your iPod is an example of ______________________ choose the most specific answer) .

Which of the following is not one of the factors listed in your textbook as a reason why consumers and businesses have been slow to embrace mobile commerce?

While many retailers are frustrated by the phenomenon of shoppers using smartphones to comparison shop in their stores, Macy's "Backstage Pass Program" actually encourages users to access product information and promotional videos using ______________________.

Which of the following is not one of the popular mobile operating systems described in your textbook?

Sending special offers to customers who have opted in to receive discounts via SMS text message or advertising a brand on a popular mobile game app like Angry Birds is an example of ___________________________ choose the most specific answer) .

Instead of treating mobile commerce and traditional retailing as separate retail channels, the National Retail Federation recommends an integrated strategy called _________________ retailing.

Which of the following explains why it is much more challenging to develop websites and software apps for the mobile market compared to the traditional personal computer market?

To take advantage of the growth of mobile device use, many retailers like Macy's are using Mobile Check-in Strategies and partnering with companies like ______________________ that use mobile apps to alert retailers when a customer is in their store.

The buying or selling of goods and services using a wireless, handheld device such as a cell phone or tablet slate) computer is called ______________________ choose the most specific answer) .

Using a coupon on your cell phone when checking out at the Hard Rock Café, or checking in to a retail location using FourSquare's mobile app is an example of ______________________ choose the most specific answer) .

Throughout Macy's stores, special displays encourage shoppers to view promotional videos and access product information using their smart phones or other mobile devices. This type of in-store promotion is called an) _________________________.

Another key mobile strategy being used by Macy's and other retailers across the country is to grow their SMS database by offering customers coupons and other promotions via _______________.

Which of the following is not considered one of the three technological foundations of mobile computing?

As of 2012, which of the following is the most popular mobile operating system globally with approximately 46% market share?

Retailers who employ an Omni-channel strategy create a seamless brand experience for customers who might have brand contacts

Google's Project Glass aims to make it possible for people to access network based applications using a device that is similar to _________________________.