Question 1

Megan Najmulski just renewed her New York State driver's license online using the NYS Department of Motor Vehicles DMV) Website. Drivers in New York can also register their cars and even pay traffic fines using the Website. This is an example of which of the following markets?

Accepted Answer

The scenario described is an example of Government-to-citizen market, as the New York State DMV Website is allowing citizens to conduct online transactions with the government agency.

Question 2

While most of us use Google services like Gmail, Google Maps, YouTube and the search engine for free, the fact that it generates most of its revenue from other businesses means it is part of a __________________ market.

Accepted Answer

Google generates its revenue from selling advertisement services to other businesses, making it a part of the Business to Business market.

Question 3

Safety-net.com is a consulting firm that advises the armed forces and Homeland Security agencies with regard to cybersecurity threats from terrorists and foreign intelligence services. Safety-net.com is most likely part of the ____________________ marketplace.

Accepted Answer

Safety-net.com advises government agencies, indicating that it operates in the business-to-government marketplace.

Question 4

Your textbook describes a number of e-business models. Which of the terms below best fits the following description: "Users are charged a periodic

Accepted Answer

The description fits the Subscription model, where users are charged a periodic fee to use a service provided by the business, such as monthly or annual subscription fees.

Question 5

Your textbook describes a number of e-business models. Which of the terms below best fits the following description: "Products/services with basic features are distributed at no charge to gain exposure and market awareness. Users who want product versions with additional or more powerful features "upgrade" to the full product by paying a fee. "

Accepted Answer

The description matches the Freemium model, where basic features are offered for free to attract users and beta test the product. Users who want more advanced features would have to "upgrade" to a paid version or subscription.

Question 6

______________________ describe the methods by which a company generates revenue.

Accepted Answer

Business models are the methods by which a company generates revenue. Business processes refer to the activities involved in creating a product or service, while process models are diagrams of these activities. Business analysis involves studying a company's functions and operations.

Question 7

Google's sheer size, power, and unusually large breadth of services almost ensure that it will be scrutinized for ______________ violations.

Accepted Answer

Google's large market share and dominance in multiple industries, such as search engines, advertising, and mobile operating systems, make it a likely target for investigations into antitrust violations.

Question 8

Ryan Najmulski is a smart shopper. He uses Priceline.com to make his travel arrangements when planning a vacation. Using Priceline's Website, Ryan enters information about his travel dates and the general location he'd like to stay in, along with his desired price. Priceline then attempts to find a hotel that will accept Ryan's bid. According to your textbook, Priceline is most likely part of an) ________________ marketplace.

Accepted Answer

Priceline operates as a Consumers-to-Business (C2B) marketplace because it allows consumers like Ryan to set their own prices for products or services, which businesses can then choose to fulfill.

Question 9

Your textbook describes a number of e-business models. Which of the terms below best fits the following description: "Vendors ask partners to place logos or banner ads on their sites. If customers click the logo, go to vendor's site, and buy something, the vendor pays a commission to partners."

Accepted Answer

This description fits the affiliate marketing e-business model, where vendors pay a commission to partners who refer customers to their site through ads or links placed on partner sites.

Question 10

Carolynn Schmitz buys all of her college textbooks from Amazon.com. She likes the selection she finds on Amazon and uses the Amazon Prime service for free, 2-day shipping to make sure her books arrive before the beginning of the semester. In this example, Amazon is most likely part of an) ________________ marketplace.

Accepted Answer

In this scenario, Amazon is selling directly to a consumer, Carolynn Schmitz, making it a business-to-consumer marketplace.

Question 11

___________________ refers to the use of e-business processes for the specific purpose of buying or selling goods and services.

Accepted Answer

E-commerce specifically refers to the buying and selling of goods and services using e-business processes such as online shopping, electronic payments, and online marketplaces. Options A and D are more general terms that encompass various e-business processes, while option C refers to physical storefront businesses.

Question 12

A complex set of features and capabilities are considered essential in today's competitive e-business environment. Which of the following was not listed in your textbook as an essential e-business or e-commerce capability?

Accepted Answer

Optimal search engine listing is not an essential e-business or e-commerce capability.

Question 13

Which of the following was not cited by your textbook as a challenge associated with international e-commerce?

Accepted Answer

While maintaining an inventory of products that appeal to all cultures could be a challenge, it was not cited by the textbook as one of the challenges associated with international e-commerce. The other options (A, C, and D) were cited in the textbook as challenges.

Question 14

Google is a very prosperous, global e-business. Most of its revenue is generated from _____________.

Accepted Answer

Google's main revenue stream is advertising, primarily through its AdWords and AdSense programs. While Google does offer some subscription-based services (such as Google Drive and Google Play Music), these are not the main source of revenue. Google does not generally charge licensing fees or user fees for use of its search engine or other services.

Question 15

Google gives away services for free in order to attract users it can then offer to its advertising clients. However, by giving away these services, Google looks as though they are trying to drive other companies out of business through a practice called _________________, offering goods and services at prices that don't cover the costs of producing these services.

Accepted Answer

Predatory pricing is when a company offers goods or services at prices that are below the cost of production in order to drive competitors out of business. This can be seen as anti-competitive behavior and is often illegal. While Google's free services may not technically be below the cost of production, they can still be seen as predatory pricing since they are offered at no cost to the user in order to attract them away from competitors.

Question 16

In ________________ auctions, a company or government agency that wants to buy items places a request for quote RFQ) on its web site or third-party bidding marketplace. Once RFQs are posted, sellers or pre-approved suppliers submit bids electronically.

Accepted Answer

In a reverse auction, the buyer posts an RFQ and multiple sellers compete to offer the lowest bid. This is in contrast to a forward auction where the seller posts items for sale and buyers bid to buy them at the highest price. An inverse auction is not a common term used in the auction industry, and business auction does not specify the type of auction.

Question 17

An) ________________ is a company where a significant or substantial part of its business involves the use of electronic or digital technologies to accomplish business tasks.

Accepted Answer

E-business specifically refers to a business that uses electronic technologies for its operations, such as using the internet for marketing and sales, managing customer relationships, and conducting transactions online. E-commerce refers specifically to the buying and selling of goods and services online, while brick-and-mortar refers to physical, non-electronic stores. Business-to-business refers to companies that primarily sell their products or services to other businesses as opposed to individual consumers, but does not necessarily involve electronic technologies.

Question 18

A complex set of features and capabilities are considered essential in today's competitive e-business environment. Which of the following was not listed in your textbook as an essential e-business or e-commerce capability?

Accepted Answer

Competitive prices or fees are not listed in the textbook as an essential e-business or e-commerce capability.

Question 19

Your textbook describes a number of e-business models. Which of the terms below best fits the following description: "The businesses charges buyers for a product/service based on usage levels. For instance, your cell phone company may charge you based on how much data you download while accessing the Internet from your mobile device. "

Accepted Answer

The description matches the utility model, where the business charges its customers based on the usage levels of the product/service.

Question 20

ProWeb Designs specializes in developing websites for small and medium sized businesses. They have an excellent reputation for servicing their client's needs. ProWeb Designs is most likely part of the ____________________ marketplace.

Accepted Answer

ProWeb Designs caters to small and medium sized businesses, indicating that their target market is other businesses, making them part of the business-to-business marketplace.

Quiz 6: E-Commerce Models and Strategies

Megan Najmulski just renewed her New York State driver's license online using the NYS Department of Motor Vehicles DMV) Website. Drivers in New York can also register their cars and even pay traffic fines using the Website. This is an example of which of the following markets?

While most of us use Google services like Gmail, Google Maps, YouTube and the search engine for free, the fact that it generates most of its revenue from other businesses means it is part of a __________________ market.

Safety-net.com is a consulting firm that advises the armed forces and Homeland Security agencies with regard to cybersecurity threats from terrorists and foreign intelligence services. Safety-net.com is most likely part of the ____________________ marketplace.

Your textbook describes a number of e-business models. Which of the terms below best fits the following description: "Users are charged a periodic

______________________ describe the methods by which a company generates revenue.

Google's sheer size, power, and unusually large breadth of services almost ensure that it will be scrutinized for ______________ violations.

Your textbook describes a number of e-business models. Which of the terms below best fits the following description: "Vendors ask partners to place logos or banner ads on their sites. If customers click the logo, go to vendor's site, and buy something, the vendor pays a commission to partners."

___________________ refers to the use of e-business processes for the specific purpose of buying or selling goods and services.

A complex set of features and capabilities are considered essential in today's competitive e-business environment. Which of the following was not listed in your textbook as an essential e-business or e-commerce capability?

Which of the following was not cited by your textbook as a challenge associated with international e-commerce?

Google is a very prosperous, global e-business. Most of its revenue is generated from _____________.

In ________________ auctions, a company or government agency that wants to buy items places a request for quote RFQ) on its web site or third-party bidding marketplace. Once RFQs are posted, sellers or pre-approved suppliers submit bids electronically.

An) ________________ is a company where a significant or substantial part of its business involves the use of electronic or digital technologies to accomplish business tasks.

A complex set of features and capabilities are considered essential in today's competitive e-business environment. Which of the following was not listed in your textbook as an essential e-business or e-commerce capability?

ProWeb Designs specializes in developing websites for small and medium sized businesses. They have an excellent reputation for servicing their client's needs. ProWeb Designs is most likely part of the ____________________ marketplace.